Branding in uk banks and building societies a relationship approach

NatWest - Wikipedia

branding in uk banks and building societies a relationship approach

Aug 9, in the UK. Previous approaches to market definition in retail banking Relationship between concentration and outcomes: review of empirical . Banks and building societies are regulated under both UK and European However, we found that customers use different banks and brands in NI. Jan 25, With negative consumer perceptions persisting, bank brands are what makes a building society different from banks and to articulate RBS Group's CMO David Wheldon agrees this is the case. .. Agency Relationships. individual banks, building societies and the industry as a whole, so that the with the customer, the need for a 'tell us once' approach, and the role that . customer may have several or multiple relationships with a UK financial services brand.

By Leonie Roderick 25 Jan Santander is the latest to change approach.

Superbrands case studies: Abbey National

It has turned to user-generated content to launch a campaign that it hopes can speak to customers in a more authentic way than could be achieved with a glossy, highly polished campaign. We always knew we wanted to talk about our purpose, but we wanted to be in a position where we could substantiate it and talk about it in a more eloquent way.

branding in uk banks and building societies a relationship approach

CMO Sara Bennison said at the time: It was the right thing to do. Now we want to raise our head above the rest of the category.

branding in uk banks and building societies a relationship approach

For many good reasons our best brand story had not yet been told. Most have also recently dropped interest rates for savers.

Superbrands case studies: Abbey National

That was part of a strategy aimed at showing that the brand recognises banks should be held responsible for what they do as well as what they say, and inviting customers to hold NatWest to account. The bank's origins date back to with the foundation of Smith's Bank of Nottingham. Duncan Stirling, outgoing chairman of Westminster Bank, became first chairman of the fifth largest bank in the world.

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The same banks, excluding Lloyds, were later responsible for the introduction of the Switch debit card later branded Maestro in Deregulation in the s, culminating in the Big Bang inalso encouraged the bank to enter the securities business. County Bank, its merchant banking subsidiary formed inacquired various stockbroking and jobbing firms to create the investment banking arm County NatWest.

branding in uk banks and building societies a relationship approach

National Westminster Home Loans was established in and other initiatives included the launch of the Piggy Account for children inthe Credit Zone, a flexible overdraft facility on which customers only pay interest now commonplace, this so-called pink debt was innovative when launched and the development of the Mondex electronic purse later sold to MasterCard Worldwide in Under the direction of Robin Leigh-Pembertonlater Lord Kingsdown, who became chairman inthe bank also expanded internationally, forming National Westminster Bancorp in the United States of America with a network of branches across two states, National Westminster Bank of Canada and NatWest Australia Bank; and opening branches on the European continent and in the Far East.

Completed inthe bank built the National Westminster Tower now known as Tower 42 in London to serve as its international headquarters.

Clydesdale and Yorkshire bank brands to go in takeover of Virgin Money

At a height of feet m it was the tallest building in the UK until the topping-out of Canary Wharf Tower 10 years later; [12] its footprint loosely approximating the bank's logo when viewed from the air, [13] although the architect claimed the similarity was coincidence.

Controversy[ edit ] The bank's expansion strategy hit trouble with the stock market crash of and involvement in the financial scandal surrounding the collapse of Blue Arrow. The Department of Trade and Industry report on the affair was critical of the bank's management and resulted in the resignation of several members of the board, including then chairman Lord Boardman.