The relationship of tourist satisfaction and travel motivation

the relationship of tourist satisfaction and travel motivation

The interrelationship among motivations, satisfaction, and revisit intentions remain Tourists Motivations for Travelling to Northern Ghana. relationship between destination attribute impor- tance and performance, travel motivation, and satisfaction. It is hypothesized that tourist satis- faction of a. tourism experience; satisfaction; destination loyalty; structural . Uysal, ), and satisfaction is affected by travel motivation (Bramwell, ;.

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Beerli and Martin [ 34 ] found induced sources had little effect on perceived image. However, a major drawback of their study is that they examined post-visit image, as opposed to pre-visit. It is naturally not surprising that if a tourist has just spent one or two weeks at a destination, the perceived image of the place has by then been constructed chiefly from experiential and organic data.

Lacking those things prior to a visit, secondary sources of information will logically have a much higher impact. This is perhaps an opportune moment to restate that it is the particular intention of this research study to measure the influence of induced agents prior to visiting.

This is something that has not previously been undertaken in destination image research. Moreover, image formation can be defined as the development of a mental notion founded on limited impressions derived from a single information source. With tourist destination image, this information originates from numerous and diverse sources [ 9 ]. First, induced information includes promotional material brochures, postersas well as the opinions of tour operators and travel agents.

Selfinformation obtained from mass media and popular culture then plays its part. Finally, organic information drawn from friends, relatives, and personal experience also becomes relevant. A person will hold an image of an unvisited destination derived from different information sources, but clearly the most accurate, comprehensive, and personal image is formed when a place is actually visited [ 17 ].

Information sources therefore affect destination image. The tourist will make a decision whether to travel to a particular destination after building an image based upon those sources. Immense advantages would flow from institutions, travel agents, and tourist businesses making proper use of available sources, and in the right situation, in the promotion of a destination.

Information about a concrete destination, which is occasionally demanded by tourists, is a particularly important means of promotion for the tourism industry. Sources of information on a destination greatly influence tourist decision-making, and tourist behaviour determines how the search for information is undertaken and how that information will be used [ 35 - 37 ].

The review of the literature has shown that while there are differences in concept, contextualisation and perception with regard to crises, two important themes pervade the literature. The first is that any crisis matter has become imperative in order to provide greater understanding of the effects of crises on tourism and on the hospitality management sector.

The increasing number of international tourists has stimulated export, investment, and job creation.

However, the Thai tourism industry was facing a serious downturn due to a combination of unfavorable factors such as the worldwide economic recession, natural disaster, outbreak, political instability and more recently, the crisis of legitimacy of the Thai state.

These factors are frequently found both inside and outside the country, and they are linked to each other. Figure 1 shows the situation of tourism crisis in Thailand from that the SARS epidemic of reduced inbound tourism to Thailand, as did the Tsunami of Thai tourism flatlined between andperhaps due to the well-publicized riots, but also to the world recession of that period.

Since that time, tourism has grown substantially. Riots and political uncertainty inmajor flooding of a large part of Thailand and northern Bangkok endand political demonstrations end and ongoing into Tourism Crisisin Thailand from Model Development Most previous studies were not considered interrelationships among travel motivation and destination image and other factors as a single integrated concept in their theoretical models and empirical studies.

Figure 2 presents the measurement model and identifies the influencing of travel motivation, information and crisis on destination image. The model was designed and developed based upon a review of the theories of travel motivation, tourist destination image, sources of information and crises in tourism Figure 2.

The sample for this study included international travellers who visited Thailand during August to September, The target population was drawn from the top five inbound tourist markets of Chiangmai, Pataya, Phuket, and Bangkokwhich accounted for more than per cent of January tourist arrivals in Thailand Department of Tourism, The measurement scales were then tested for reliability and validity before testing the conceptual model and hypothesised relationships.

Data analysis Table 1 shows sample distributions and respondent profiles. The result showed slightly more males The smallest group, at 3. Cater states that tourists in search for interpersonal relationship with local folk benefit when the local people are welcoming.

the relationship of tourist satisfaction and travel motivation

Fridgen avers that the uniqueness, quality and authenticity of attractions determine activity participation of tourists and the fulfilment thereafter. According to Fluker and Turnermotivations stem from the urge to fulfil certain needs, and that participants have expectations of the services designed to satisfy those needs. Chi and Qu and Santouridis and Trivellas observed that overall satisfaction on travel experience is a major antecedent of revisit intention.

In a similar vein, this study observed a positive bearing of tourist satisfaction on their revisit intention. Conclusions and Implications In theory, this study has contributed to literature by highlighting the motivations of tourists visiting northern Ghana, which previous studies have largely overlooked. The usefulness of the destination loyalty model by Yoon and Uysal has also been validated, especially in a developing destination, one with different destination attributes compared to Northern Cyprus, Mediterranean region where the original model was developed.

These factors support the model by Dann and Yoon and Usysalwhich explains tourist motivation to travel being a function of push and pulls factors. Therefore, it is essential that destination managers in Ghana and other operators like tour operators and travel agents in the country take into consideration these dimensions in the quest to marketing northern Ghana.

Particularly, the Northern Regional Office of the GTA could leverage the ecological and cultural heritage of the three northern regions, so as to help increase arrivals to Ghana as a destination. This, if properly harnessed, could extricate local communities from poverty while promoting cross-cultural exchanges between tourists and hosts.

Nevertheless, the issue of social contact has the potentiality of opening up the region, particularly the visited communities to issues of adverse acculturation and demonstration effect. Therefore, in doing this, the GTA should educate the local folks on the potential costs and benefits of tourism, likewise orientate tourists with regard to appropriate actions at the destination.

Why They Go There: International Tourists’ Motivations and Revisit Intention to Northern Ghana

Any efforts at attracting and satisfying them require discovery of unique tourism resources as well as development of new ones that would impact positively on their experiences. Moreover, the study resolves that satisfied tourists are more likely to revisit, it is therefore imperative for service providers in whatever capacity, to ensure that tourists are satisfied with services rendered to them so as to generate repeat visits.

This requires effective destination management.

How Tourist Satisfaction Survey is useful in Travel & Tourism industry?

Perhaps, better and more reliable results could have been unearthed incorporating the above issues. Therefore, a future study could measure how socio-demographic characteristics and travel experience affect satisfaction.

Further, it would be quite interesting for future studies to also incorporate other motivational theories in testing the utility of the destination loyalty model, instead of the conventional push-pull model, which though relevant to this study, has been widely tested. References [1] Agyeiwaah, E. African Journal of Hospitality, Tourism and Leisure, 2 3 Assemblies of God Literature Centre.

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the relationship of tourist satisfaction and travel motivation

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