Emerging Artist Guide: How to Navigate Your Relationship with a Gallery | Art for Sale | Artspace
Wrapping your head around how the artist/gallery relationship works. Part of the reason may be that few folks in the art world ever worked in the cut- throat corporate Consider this an open thread on the gallery-artist relationship. So many artists think they want to work with an art gallery. Many 'fall' for the first gallery that makes them any offer. This doesn't work better than.
After more than 20 years in the fine art world—both in Miami and New York—Dina decided to open a gallery focusing exclusively on photography in November In addition to running the gallery, Dina also served as an art consultant and advisor for both novice and established collectors at private and public institutions. As a member of the curator panel for our Project Review: Gallery FocusDina is reviewing projects from the LensCulture community and offering advice on how to advance your photography practice.
Read on for her tips about creating an eye-catching CV, working with collectors and clients, and more— Untitled, Doilies 1 What first motivated your decision to open a gallery in Miami? I was born and raised in Miami. Art Basel started inand I opened the gallery ina year after my youngest daughter was born. It was a tough time in the financial world, but a perfect time to start building the gallery.
It takes years to build a business—and in the art world, years to build a reputation—and it must be done slowly and deliberately.
edward_ winkleman: The End of an Artist-Gallery Relationship, from Both Sides
So I was hoping that as the economy would grow from the bottom up, the gallery would do the same. It was also the right time for me as a mother of two toddlers. I worked at the gallery while they napped on a small sofa in my office, and I was open to the public a few hours each day and by appointment.
Once my daughters were in school a few years later, the gallery was also demanding more of my time…it worked out perfectly. How do you match a client with a piece of artwork? I also need to consider where the work will be placed, what size would be best, and what their budget is. In every case, I say that the image must be something the client loves to look at.
Even if the artwork is really good, it will not receive the recognition it deserves if it stays in the studio. On the client side, I advise inexperienced collectors to start looking at art—not only in commercial galleries, but in museums and art studio complexes, where the artists are always happy to talk about what they do and how they make their work. Do you ever source photography for clients outside of your gallery?
If so, how do you find it? Others are delighted working with art consultants who feel they can get a better deal buying directly from an artist.
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Some have long-term corporate relationships -- like a hotel chain that buys their art in bulk. There is not a singularly perfect answer. A relationship with a gallery is not a cornucopia.
The artist becomes part of a team, and with that has new responsibilities; one of which is to act honorably and not sell art from their studio without the gallery's knowledge. A few galleries are fine with this, but very few, and before upsetting the apple cart, it is wise to have an understanding with a gallery about what is expected.
Don't Take Pictures
In the Klein Artist Works course we talk about contracts and consignment agreements. Most galleries do not have contracts with the artists, but almost all have and definitely should have clear consignment agreements that show where the art is and that it is insured while on the gallery's premises.
A relationship with a gallery is a marriage of sorts. It'll have ups and downs, and it's a commitment that needs to be honored and worked on. Over the last decade the function of art galleries has changed, primarily because of the Internet. Artists and collectors can more easily communicate with one another. And there are alternative models of what a gallery can be.
Understanding The Artist's Relationship With A Gallery - Artist Run Website
More apartment galleries have popped up, and last for a few years. Some grow to be a full-fledged gallery and others obsolete themselves. Not all galleries have physical spaces anymore. Some exit solely online and others are predominantly online, but surface for art fairs, and occasional special exhibits. Some represent artists exclusively. Some don't restrain the artists at all. There are lots of variables to how an artist navigates the artworld.
A significant collector I did a webinar with accurately pointed out that there isn't really an art world, but instead that there are lots of art villages. An artist is well served by figuring out which art villages fit, as well as which art villages resonate the best.
Right there are the biggest clues about which of very many directions an artist should pursue.